by Mamarocket

Ilaria Bianchi - The creative strength of improvisation

Ilaria Bianchi  
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The creative strength of improvisation. All exceeding the sum of the parts

Can ecosustainable design create new aesthetic opportunities? Re-contextualising and recombining industrial and urban waste materials, the Castaway Furniture project
suggests new kinds of furniture to develop a new aesthetic language; expressing the physical and conceptual implications of waste in our lives.
The end result is a collection that criticises current production models, highlighting problems related to the production and disposal of waste. The materials themselves dictate the shape of Castaway Furniture; offering a model that can be reapplied to mixed scenarios. The goal is to syncretise psychic forces and physical shapes so that the whole is greater than the different parts summed together. Inspired by the American philosophical theory, Adhocism, identifying need as being the mother of invention, Bianchi’s approach is free to pre-structure aesthetic standards and proposes new, unexpected solutions.


Q&A with Ilaria Bianchi

Your town. And three words to describe it.
Pisa. Familiar, tourist, Toscana.

Three words to describe your projects.
Spontaneous, intuitive, Ad hocism.

A colour.

A taste.

Antique, modern or contemporary?

The most precious item you own?
My grandmother’s necklace.

Where is design going?
Where culture is going.

Where are you going?
Blocked in Milan.

Three words to describe Italy.
Dilapidated, materic, divine.

If not in Italy, where?
In Italy but travelling more.

Never without?

A motto.
Complicating is easy, simplifying is difficult.