VOODOO JEWELS Roma
Instant handmade magic. Jewels with that urban spirit: strong and rebellious like nature
Voodoo Jewels was born of the need to free jewels from that classic precious item concept, linked to using noble expensive materials, to give it a new, strong, rebellious urban spirit.
The brand has a more contemporary design vision: uniqueness residing in the creative and productive ability, and not in how rare materials are. The jewel is not necessarily a valuable object, to be handed down from mother to daughter, but an instant emotion. No longer “investment”, but a desire to be satisfied.
Collections are the result of studying nature and the relationship man has with it. In tribal cultures, voodoo items have magic qualities. They are the link between the human dimension and the spirits of nature. In the same way, Voodoo creations are the gobetween between an earthly reality and an enchanted world, of spirits and ghosts.
The object's extreme consistency is linked to both a will to reproduce natural surfaces, and the need to communicate authentic craftsmanship. Each jewel has a unique way of narrating a complex, structured world. Being handmade, each jewel is a unique, unrepeatable item with magic strength and sprit. So rare it becomes precious.
LA SEDIA PER VISITE BREVI
Q&A with Voodoo Jewels by Lidia Lazzari
Your town. And three words to describe it.
Rome. Magic, eternal, static.
Three words to describe your projects.
Nature, matter, passion.
Fig ice cream.
Antique, modern or contemporary?
Study (don’t copy) antique to create contemporary.
The most precious item you own?
My goldsmith equipment.
Where is design going?
Unfortunately in the direction established by large corporates (even when we all believe we can feel “winds of change” we don’t realise it’s all planned).
Where are you going?
Forward. Every day a challenge.
Three words to describe Italy.
Beautiful, deceived and jackass.
If not in Italy, where?
Scandinavia, Nepal, Iceland.
The ring my father gave me.
Work hard / live authentic.